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Technicolor rides

May, 15, 2016

In India, a new firm is thinking a bit more creatively by helping cab drivers completely transform the interior of their taxis with original art by local designers. Mumbai-based Taxi Fabric creates cloth interiors printed with vibrant designs that cover nearly every inch of a vehicle’s interior from the ceiling to the door panels and even the seats themselves.

Taxi Fabric is an interesting hybrid of interior design, advertising, and promotion of local culture, with a number of benefits both to the cab driver and the artists. Drivers report that after applying the designs to their vehicles, passengers often tip more and remain in the cabs longer. Artists in turn have their work seen by a large new audience and are easily identified by a prominent label on the back of every seat.

Check out all the social good and awareness the Taxi Fabric team has been doing and follow their next adventures on Instagram.

 

Shantanu Suman

 

Auto Chaos by Aniruddh Mehta

 

Bombay Deco by Safomas

 

We The Living by Jatin Kampani

 

A Century Of Revolt by Kunel Gaur

 

XOXO Mumbai by Sanuree Gomes

 

The Good, The Bad And The Beautiful by Filmy Chakkar

 

Monad by Samya Arif


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