Updated: Aug 21, 2020
In India, a new firm is thinking a bit more creatively by helping cab drivers completely transform the interior of their taxis with original art by local designers. Mumbai-based Taxi Fabric creates cloth interiors printed with vibrant designs that cover nearly every inch of a vehicle’s interior from the ceiling to the door panels and even the seats themselves.
Taxi Fabric is an interesting hybrid of interior design, advertising, and promotion of local culture, with a number of benefits both to the cab driver and the artists. Drivers report that after applying the designs to their vehicles, passengers often tip more and remain in the cabs longer. Artists in turn have their work seen by a large new audience and are easily identified by a prominent label on the back of every seat.